Comments on: Marketing Freeze Dried Water http://publicliterature.org/2008/01/02/marketing-freeze-dried-water/ Only the finest in online classics Thu, 17 Nov 2011 02:50:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wayne http://publicliterature.org/2008/01/02/marketing-freeze-dried-water/#comment-44 wayne Mon, 07 Apr 2008 18:55:21 +0000 http://publicliterature.org/2008/01/02/marketing-freeze-dried-water/#comment-44 I forgot to add that the instructions were clear to point out that it yielded "one cup." like I said, its still funny, even after all these years. Thanks Phil for bringing back good memories. I forgot to add that the instructions were clear to point out that it yielded “one cup.” like I said, its still funny, even after all these years.

Thanks Phil for bringing back good memories.

]]> By: wayne http://publicliterature.org/2008/01/02/marketing-freeze-dried-water/#comment-43 wayne Mon, 07 Apr 2008 18:52:06 +0000 http://publicliterature.org/2008/01/02/marketing-freeze-dried-water/#comment-43 Freeze dried water is not a new idea. Back in the 60's, while shopping for freeze dried and dehydrated foods for an upcoming back pack trip, I found a section of the store devoted to "gag" type gifts for the "outdoors man." One of those was Freeze Dried Water. It was, of course, an empty foiled envelope, with clear instructions on it. 1) Open pouch carefully and add 1/2 cup water, stir and let sit for 5 minutes. 2) After 5 minutes, add one more 1/2 cup water and stir slowly for 30 seconds. 3) Its ready to serve. It had lots of funny slogans on the package such as "Great with coffee!" and "Lighter than liquid water!" and "Never carry a canteen again!" Its a funny idea and I bought it as a gag gift for my friend and his father told us of a gag gift that he recalled in the 50's called Dehydrated Water. So the idea has been around a long time. Its is still funny though. Freeze dried water is not a new idea. Back in the 60′s, while shopping for freeze dried and dehydrated foods for an upcoming back pack trip, I found a section of the store devoted to “gag” type gifts for the “outdoors man.” One of those was Freeze Dried Water. It was, of course, an empty foiled envelope, with clear instructions on it. 1) Open pouch carefully and add 1/2 cup water, stir and let sit for 5 minutes. 2) After 5 minutes, add one more 1/2 cup water and stir slowly for 30 seconds. 3) Its ready to serve.

It had lots of funny slogans on the package such as “Great with coffee!” and “Lighter than liquid water!” and “Never carry a canteen again!”

Its a funny idea and I bought it as a gag gift for my friend and his father told us of a gag gift that he recalled in the 50′s called Dehydrated Water.

So the idea has been around a long time. Its is still funny though.

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